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In 2009, the Workforce Development Agency, State of Michigan (WDA), in collaboration with automotive companies, educational institutions, and the workforce system, formed a unique consortium called the Michigan Academy for Green Mobility Alliance (MAGMA), which is now known as the Michigan Alliance for Greater Mobility Advancement. MAGMA’s intention was to address the industry’s skill needs and ensure that the automotive industry had trained workers, especially engineering and technical talent, to grow and prosper moving forward.

In 2013, WDA and MAGMA collaborated with the WIN to assume the responsibilities of managing the consortium, including providing coordination between employers, workforce developers, economic developers, education providers, and other community partners to better serve the green mobility industry cluster’s workforce needs.

Since its creation, MAGMA and its efforts have developed and deployed relevant curriculum, as well as leveraged more than $4.3 million to support training, which led to more than 800 newly skilled workers. The General Accounting Office has even recognized MAGMA as an exemplary practice in workforce development collaboration with industry.

More recently, MAGMA has shifted its focus. While the green mobility phase of the automotive industry is still present, it is no longer at the focal point of the industry and its training needs. With embedded controls, connected vehicles, autonomous vehicles, and more new technologies, there is great demand for new training programs and courses designed specifically for current needs. This is why the name of the consortium has been changed to the more fitting Michigan Alliance for Greater Mobility Advancement (MAGMA).

Automotive manufacturing companies, educational institutions, and the workforce development system continue to work together through MAGMA to ensure the automotive industry has the engineering and technical talent needed to support connected, autonomous, hybrid, electric, lightweight, alternative fuel, and other advanced vehicle technologies. MAGMA’s partners include leading OEMs and suppliers, education/training providers, and government and non-profit organizations.

Join MAGMA and obtain:

  • Access to market trends and processes in Mobility directly from industry experts
  • Ability to influence and determine future education and training requirements
  • Training for your companies and incumbent workers
  • Awareness and promotion of Mobility jobs for current & future workers, and other industry stakeholders
  • Networking opportunities with Mobility leaders across Michigan


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