Lisa Katz| Crain’s Detroit Blog

LinkedIn recently released a list of the hottest skills of 2014 via the official LinkedIn blog. This list was developed by analyzing the skills and experience data in more than 330 million LinkedIn member profiles and comparing recruiting and hiring activity that happened during 2014. LinkedIn identified the skill categories that belonged to members who were more likely to start new jobs or receive attention from recruiters. Here is a comparison of how this skills list matches up to the job openings in the Southeast Michigan region based on online job postings.

LinkedIn Hottest Skills of 2014# of 2014 SE Michigan job postings requiring skillTop occupation identified as needing skill
Statistical analysis and data mining878Business intelligence analysts
Middleware and integration software746Software Developers, Applications
Storage systems and management6sales representatives, Wholesale and Manufacturing, except technical and scientific products
Network and information security1,728Information Security Analysts
SEO/SEM marketing373Market Research Analysts and Marketing Specialists
Business intelligence2,446Business Intelligence Analysts
Mobile development40Software Developers, Applications
Web architecture and development framework0n/a
Algorithm design0n/a
Perl/Python/Ruby2,387Software Developers, Applications
Data engineering and data warehousing2,462database administrators
Marketing campaign management0n/a
Mac, Linux and Unix systems6,543Software Developers, Applications
User interface design1,060Software Developers, Applications
Recruiting1,521human resources specialists
Digital and online marketing612marketing managers
Computer graphics and animation0n/a
Economics2,726Business intelligence analysts
Java development6,844Software Developers, Applications
Channel marketing122marketing managers
SAP ERP systems3,727computer systems analysts
Integrated Circuit (IC) Design0n/a
Shell Scripting Languages0n/a
Game Development3vocational education teachers, postsecondary

LinkedIn has often been identified as a tool for business professionals, with few skilled trades, retail and hospitality, and health care professionals signing up for free or premium LinkedIn memberships. This is evident in the top skills data. The 2014 skills list put out by LinkedIn leans heavily toward IT and marketing or business skills, with little room for other skills in demand. This is also evident when compared to the top 25 skills in demand according to WIN research of online job postings.*

Here is a list of the top 25 skills in demand in Southeast Michigan:

Top skills in demand-Southeast Michigan regionJob postingsTop occupation identified as needing skill
Sales18,569Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Repair16,490Maintenance and Repair Workers, General
Mathematics16,172Retail Salespersons
Scheduling15,797First-Line Supervisors of Retail Sales Workers
Patient Care11,603Registered Nurses
Inspection10,727Inspectors, Testers, Sorters, Samplers, and Weighers
Purchasing10,418Purchasing Agents, Except Wholesale, Retail, and Farm Products
Collaboration10,239Registered Nurses
Product Development9,617Software Developers, Applications
SQL9,287Software Developers, Applications
Validation9,198Validation Engineer
Data Entry8,683Customer Service Representatives
Cleaning8,182Retail Salespersons
Decision Making8,132Customer Service Representatives
Store Management8,086First-Line Supervisors of Retail Sales Workers
Business Development8,032Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Merchandising7,947Retail Salespersons
Product Sale and Delivery7,923Retail Salespersons
Oracle7,776Software Developers, Applications
Technical Support7,657Computer User Support Specialists
Computer Aided Drafting/Design (CAD)7,562Mechanical Engineers
Mechanical Engineering7,085Mechanical Engineers
Administrative Support7,041Secretaries and Administrative Assistants, Except Legal, Medical, and Executive
SAP6,716Computer Systems Analysts

While Southeast Michigan has experienced a boom in the IT arena in the past few years, the region demands so much more than technology professionals. The WIN skills in demand list shows a heavy demand for retail, sales and hospitality skills and an abundance of skills related to advanced manufacturing and health care.

When Southeast Michigan skills in demand for 2014 are compared to national skills in demand, 19 of the top 25 skills are included.  This indicates the Southeast Michigan skills in demand are not necessarily unique to the region, but that LinkedIn acquires and analyzes information that is much more specific to certain types of occupations.

For employers attempting to recruit for a high skilled technology, marketing or administrative position, LinkedIn could be an excellent source of talent, but based on online job posting comparisons, LinkedIn has yet to capture the health care, advanced manufacturing, and retail, sales and hospitality market skills demand. This is likely due to the profiles of individuals creating LinkedIn memberships and the noticeable absence of employees within certain industries.

Local Michigan Works! agencies could help support employee search efforts in all areas, with relationships cultivated with many of the educational institutions and a direct connection to jobseekers of all skill levels across the region and statewide. For more information regarding local Michigan Works! agencies,

* Source: Burning Glass Labor Insights. Job postings data from Jan. 01-Dec. 31, 2014 (Data not available after Dec. 27)

This blog post was developed with research and content from Tricia Walding, project manager, research & policy, Workforce Intelligence Network.

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