Having a skilled and well-educated workforce has been shown to be the single most important growth factor in determining a metropolitan area’s output, income and productivity growth, which is why retaining current college-educated residents and attracting out-of-state talent with college degrees is crucial for Michigan’s continued economic comeback.

College students’ decisions are heavily influenced by their friends and peers, and when it comes to making a decision on where to live and work after college, Pure Michigan Talent Connect is working with students to help promote Michigan.

Through the Pure Michigan Student Ambassador Program, students have enormous potential to impact Michigan’s economy by promoting LiveWorkPlay events, the Talent Connect website and placemaking information on their own campus, encouraging other students and peers to consider staying in Michigan for their career.

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